NEWSLETTERS and E-NEWSLETTERS (Example of template)
Newsletters and E-Newsletters are a wonderful way to reach out to your customers or patients and engage them with content they enjoy. We can provide you with a graphically attractive newsletter including four stories about your business or we can create an e-newsletter to drive traffic to your blog or website. If you don't have a blog, we can create that for you and maintain it monthly with great content.
PRESS RELEASES RESULT IN STORIES
Using press releases to generate news sometimes works so well that it's stunning. But with public relations, there are no guarantees. First, you have to have real news, and second, you need to find the right publication for your story.
When you have the right story at the right time, you can get a lot of free press and create tremendous public awareness at no cost. Press releases are a great addition to a marketing plan but should be used only for real news.
The key to good press is first of all a good story that speaks to the local community and has real value for the reader and, secondly, one that clearly expresses your company story.
ADS AND DIRECT MAIL
ADS or Direct Mail: It really does take a team to create the right "look" for materials. You want your collateral to fully represent your company's story and you want it to speak to the public in such a way that they are moved by what they see and read. You want to draw them in and engage them with graphics that evoke the right emotions and text that is clear and points them in the right direction.